unt for about 20 percent of the total, but they have quadrupled in the past two years.
“If you can prove to small-town youths that the products are useful, they are willing to pay,” Lan said. “Some inno
vative Saky products have also seen rapid growth in lower-tier markets, including one that removes stains from teeth.”
Chen, from Roland Berger, said that while small-town youths are narrowing the gap with their count
erparts in bigger cities in many ways, they still have many distinct demands. If companies want to win t
hem over, it is important for them to have a deep understanding of lower-tier markets and to draw up strategies acc
ordingly, whether in building brand awareness, or providing specialized products and distribution channels.
For example, while helping a jewelry company to access lower-tier markets, he found tha
t jade inlaid with gold is very popular, although it is considered unfashionable by consumers in large cities.
Whatever an owner wants for a pet, Li has got. Apart from individual rooms of five to six square meters for each pet, the resor
t offers facilities such as an indoor swimming pool, a party room, lots of chewable toys, a dessert area and a pet cinema.
To make sure every guest happy during their stay, the resort offers a spec
ial place for old pets and rooms with yards for animals to run around. The resort also plays
standup comedy and music in the background to create an environment with human voices in it.
“We offer a service like a kindergarten to prevent pets from getting bored,” she said. “They can soc
ialize with other pets, go to a cinema showing films for dogs, or participate in social and sports courses.”
“The resort is just the start,” said Li. “China will be the countr
y with the biggest pet ownership. And the hospitality service is a necessity for the ma
rket, and there is big potential. We aim to cultivate a local brand of premium service for pets.”
ros horns, pangolin scales, dried sea horses, red corals, and hawksbill turtles, Zheng said.
A major overseas criminal gang once active in smuggling animals to Guangdong province has been busted following the crackdown, he said.
He suggested that further special campaigns will be launched to fight against such smuggling in the coming months.
Water pollution has forced many regions, especially in southern China, to change their sou
rces of drinking water, with many reaching out to the Yangtze River, a report said.
The contamination of water bodies has made drinking water in souther
n China more scarce, despite a dense network of waterways, according to the report, publ
ished earlier this year by the Institute of Public and Environmental Affairs, an NGO.
A campaign to root out environmental violations at water intake sites is expect
ed to improve things, but environmental authorities should be aware that local governments may choose to aba
ndon their water intake sources to avoid rectifying problems, said Ma Jun, director of the institute.
More than 3,000 cooperation intentions were reached between Chinese government dep
artments and professional organizations, training agencies and overseas talent at the 17th Conf
erence on International Exchange of Professionals, which wrapped up in Shenzhen on Monday.
Over 1,500 enterprises, including well-known companies like Tencent, Huawei, Pin
gan, Vanke and BYD, presented talent with nearly 40,000 job opportunities at the conference.
The employers received more than 180,000 res
umes from job-seekers. More than 30,000 people reached preliminary agreements on employment.
As a platform on which international professionals and talent gather to exchange
ideas and explore development opportunities, the conference also features international cooperation.
Several high-level entrepreneurial programs, including [email protected] China, and the Ch
ina (Shenzhen) Innovation & Entrepreneurship International Competition, were held during the event.